Stratum Creative: Identity
A full brand system for an architecture and interior design studio concept.
The brief
A practice whose output is spatial and whose marketing is flat. The identity has to work on a construction document, a site hoarding, a material sample, and a screen, and it has to hold together when the studio's own work is the loudest thing in the frame.
The approach
- 01
Draw the mark like a plan
The logo suite is constructed on a modular grid with the discipline of a drawing set: fixed increments, consistent stroke weight, and size-specific variants that are genuine reconstructions rather than scaled copies.
- 02
Colour as material, not trend
The palette derives from material (concrete, oxidised metal, timber) so the brand sits inside the studio's own photography instead of fighting it.
- 03
A system for two registers
Client-facing collateral and technical documentation are different registers of one system. Both are specified, so that drawing sets stop looking as though they came from a different firm.
- 04
Standards that anticipate fabrication
Signage and physical application are specified alongside screen use, including minimum legible size at distance and single-colour reproduction for cut vinyl and etched metal.